HOKA cielo x1 3.0
The shoe for road races and fast marathon paces. A dual-density PEBA midsole wraps a streamlined carbon plate for a light, bouncy and propulsive ride over a 38/31mm stack. A leno-weave engineered mesh upper keeps it breathable and locked in at speed. Fast, refined and race-ready. A unisex fit built for road racing at its sharpest.
cielo x1 3.0
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Use: Road racing (marathon)
Weight: ~211g (men's US10); ~176g (women's US8)
Stack: 38mm heel / 31mm forefoot
Drop: 7mm
Midsole: Dual-density PEBA with carbon plate
Upper: Leno-weave engineered mesh
Hand Wash Only
HOKA
Hoka begins with a radical shift in perspective. Founded in the French Alps by Jean-Luc Diard and Nicolas Mermoud, the brand emerged not from a desire to follow industry trends, but from a simple, practical question: how do you run downhill faster without punishing the body? In an era when the running landscape leaned heavily into quiet minimalism, Hoka started with a rejection of convention. The early prototypes were unapologetically oversized. Yet underneath the bold aesthetic lies a strict focus on function: maximum cushioning, a unique rocker geometry and absolute lightness. It was a completely different architecture of movement, designed to absorb impact and naturally propel the runner forward. Today, that relentless philosophy still shapes the brand. Hoka does not separate structural protection from speed. It suggests they might be the same thing, approached with intention. It represents a broader definition of endurance - the belief that movement doesn't need to feel harder to be better. Sometimes, it just needs to feel like flying.
