{"title":"SUMS","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSUMS begins with the understanding that a run's most important metrics have nothing to do with pace or distance. Founded in the UK, the brand emerged not to celebrate elite output, but to champion the shared experience of moving together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt operates less as a traditional sportswear label and more as a community project. The apparel reflects this ethos—comfortable, understated pieces built for the slow miles, the post-run coffee, and the conversations in between. There is no pressure here, only an open invitation to participate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUltimately, SUMS represents a deliberate shift in running culture. It honors the mental space that movement provides, proving that the true value of the effort is found in the people you share it with.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"sums-all-seasons-sock-blue-white","title":"ALL SEASONS SOCK","description":"\u003cp\u003eThe sock for every run, all year round. A recycled nylon knit puts anti-blister cushioning at the sole, toe and heel, with a breathable yarn and a zero-slip arch band that holds firm at medium compression. A hand-linked flat toe seam keeps things smooth over the miles. Trusted by elites for ultra-marathons. A unisex crew sock built for road, trail and track, made in Portugal.\u003c\/p\u003e","brand":"SUMS","offers":[{"title":"BLUE \/ WHITE \/ S","offer_id":54132237795512,"sku":"BLU-SML-CRW","price":24.0,"currency_code":"USD","in_stock":false},{"title":"BLUE \/ WHITE \/ M","offer_id":54132237828280,"sku":"BLU-MED-CRW","price":24.0,"currency_code":"USD","in_stock":false},{"title":"BLUE \/ WHITE \/ L","offer_id":54132237861048,"sku":"BLU-LRG-CRW","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/8324\/3704\/files\/SUMSAW-SUMSstudio0122-edit.png?v=1790364503"},{"product_id":"sums-all-seasons-sock-white","title":"ALL SEASONS SOCK","description":"\u003cp\u003eThe sock for every run, all year round. A recycled nylon knit puts anti-blister cushioning at the sole, toe and heel, with a breathable yarn and a zero-slip arch band that holds firm at medium compression. A hand-linked flat toe seam keeps things smooth over the miles. Trusted by elites for ultra-marathons. A unisex crew sock built for road, trail and track, made in Portugal.\u003c\/p\u003e","brand":"SUMS","offers":[{"title":"WHITE \/ S","offer_id":54132238745784,"sku":"WHT-SML-CRW","price":24.0,"currency_code":"USD","in_stock":false},{"title":"WHITE \/ M","offer_id":54132238778552,"sku":"WHT-MED-CRW","price":24.0,"currency_code":"USD","in_stock":false},{"title":"WHITE \/ L","offer_id":54132238811320,"sku":"WHT-LRG-CRW","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/8324\/3704\/files\/SUMSAW-SUMSstudio0113-edit.png?v=1790364579"},{"product_id":"sums-all-seasons-sock-lime","title":"ALL SEASONS SOCK","description":"\u003cp\u003eThe sock for every run, all year round. A recycled nylon knit puts anti-blister cushioning at the sole, toe and heel, with a breathable yarn and a zero-slip arch band that holds firm at medium compression. 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A unisex crew sock built for road, trail and track, made in Portugal.\u003c\/p\u003e","brand":"SUMS","offers":[{"title":"LILAC \/ YELLOW \/ S","offer_id":54132239958200,"sku":"LIL-SML-CRW","price":24.0,"currency_code":"USD","in_stock":false},{"title":"LILAC \/ YELLOW \/ M","offer_id":54132239990968,"sku":"LIL-MED-CRW","price":24.0,"currency_code":"USD","in_stock":false},{"title":"LILAC \/ YELLOW \/ L","offer_id":54132240023736,"sku":"LIL-LRG-CRW","price":24.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0910\/8324\/3704\/files\/SC__LILACYEL_02_25d3eb2c-e296-48ae-837d-3acce7f028f9.png?v=1790364746"},{"product_id":"sums-all-seasons-sock-beluga","title":"ALL SEASONS SOCK","description":"\u003cp\u003eThe sock for every run, all year round. A recycled nylon knit puts anti-blister cushioning at the sole, toe and heel, with a breathable yarn and a zero-slip arch band that holds firm at medium compression. 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